It’s time to publicize your blog and get it read. Like really read. By tons of people. That will all be like, “OMG this is like the best blog I’ve ever read in my life.” Ok, maybe they won’t all say that. Actually they definitely won’t because sometimes there are haters. Oh well!
But first, if you havent read the rest of the Expat Blog Success Series, you should go ahead and do that first.
Ok, back on topic. How can you get people to read your blog?
Here’s some ideas for you. Well, actually a lot of ideas. All my knowledge is now your knowledge.
Have a blog launch- Once you create your blog and make it all pretty you might choose to have a blog launch festivity. You can publicize on social media (which I’ll get to in a minute) that you are launching your blog on such and such date and there will be incentives. What do I mean by incentives? Goooddd question. I mean giveaways of course! People love to feel like they are getting something for free. So, some ideas are….
-Write an e-book that you give for free to the first 100 visitors on your blog
-Have a contest for something that one lucky person will win
-Have an e-course that the first 100 visitors will get for free
These are just a few ideas. Can you come up with more
Get those email list subscribers- Having an email subscriber signup on your blog will help to get a stronger following. For The Wanderlanders I use MailChimp because it’s free when you are starting out and I just kept on with it because I haven’t had any problems and I’m too lazy to check out other programs. Story of my life.
To get more subscribers to your site you can offer an incentive such as a free copy of an ebook upon subscribing. Fellow expats in Costa Rica over at My Tan Feet do this and I think it’s worked out really well for them. If you subscribe to their email list you get a free copy of their Costa Rica travel guide. It’s all about incentives people!
Once you get those subscribers you can send out weekly or monthly e-newsletter to your subscribers. I find it pretty difficult to keep up with weekly emails, so I tend to go the monthly route. In your e-newsletter you can have recent articles, special deals, and updates. It’s a great way to drive traffic to your site and keep your readers updated.
Guest Posts- By writing for other blogs you can greatly increase your own traffic. These blogs will link back to your own site and voila! new visitors to your site. If you’re looking for a place to guest post, just read here about ways to be featured on The Wanderlanders. We love contributions here and will promote the hell outta your blog.
Some other places I’ve had great success with is writing for Huffington Post, Thought Catalogue, and Elite Daily. It might sound intimidating, but for Huffington Post, I just emailed Arianna Huffington directly with an article and a nice email. I actually heard back from her within two weeks and was added as a HuffPost contributor. Honestly, I think I was more excited that I had an email directly from Arianna than about the fact that I write for HuffPost, but that’s probably just me. Anyway, now I can now post on HuffPost whenever I want. It’s not a huge drive of traffic, but sometimes an article will take off and get shared a lot. Woot!
Leave Comments- Leave comments on other blogs with links to your own blog. It’s not a huge drive of traffic, but sometimes people will like your comment and click over to your blog. Every little bit helps.
Wiki That- This is a way to publicize your blog that I just discovered. This gives me about 10 visitors a day and took like 20 minutes to do. You can search here for Wikipedia articles that are missing citations. I suggest saving that link because it just took me a good thirty minutes of searching to find it. Then, you can add citations linking back to your own blog. Obviously, they have to actually pertain to the wiki article though. For example, I saw that the Wikipedia page for culture shock was missing citations. So, I knew I had an article on culture shock. I tweaked my article a bit to fit in with exactly what the Wikipedia article said and then I submitted my article as a reference for the Wikipedia article. Boom! It was approved and whenever someone clicks that citation they get directed to The Wanderlanders.
Join Directories- Sooo, The Wanderlanders is working on expat blog directory. We want to include your blog. All we ask is that your blog has at least one section devoted to expat life in a particular country and that you post semi-regularly. We will then feature you as an expat blogger in our directory. There are other expat blog directories out there as well (but I personally think mine is the best because I’m super selective, but whatever). Here are the other expat blog directories you should register with.
Write, write, write- Have you ever seen the movie Field of Dreams? If not, you are missing out! Go see it now! It’s got old school Kevin Cosner and baseball. Winning combo. Anyway, in Field of Dreams, the main character (Kevin Cosner) keeps hearing voices saying, “If you build it they will come.” So, he does what any sane person would do and turns his cornfields into a baseball field. I’m really not selling this movie, but trust me it’s good.
I’m really not selling this movie, but trust me it’s good.
I’m not going to tell you that if you build your website they will come because they won’t. It takes time, but the more you write the more chances you have of people reading your writing. On The Wanderlanders I have a few articles that I thought would be total hits which ended up barely taking off, and I have other articles that I wasn’t so sure about which are widely popular. You really have to keep writing and writing because you never know. Sometimes what takes off in popularity defies all logic
SEO it up!- SEO is so important. First things first, On your WordPress dashboard add the Yoast SEO plugin. Then, before you post anything ever, make sure you fill in everything you need to for SEO. Also, make sure every picture you post has a relevant title and tag. I’m no SEO expert though, so let me refer you over to someone that might be a little better equipped to advise you. Shannon over at A Little Adrift explains things simply here.
Alright, now it’s time to talk Social Media!
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